Internet Marketing

Targeted HTML & e-mail newsletter campaigns are some of the easiest and lowest-priced ways to increase customer retention and repeat sales by keeping in touch with your existing customer base. You can always stay on top of your customers’ minds whether you want to send a monthly recurring newsletter or an e-mail blast anytime you have a new product or service available. It’s as easy as sending an e-mail.

Our award-winning designers can develop HTML e-mail newsletter templates that keep in line with the theme and brand of your website. At the same time, our Web marketing team can help you generate targeted messaging for the content of your newsletters.

And that’s just the beginning. Our extensive administrative area will monitor the success of each campaign. You can quickly see any bounce-backs or unsubscribes, as well as how many people opened your e-mails and what links they clicked. This information will help you improve your conversion rates for future mailings.

For more information about any of our Web marketing services, please contact us.

Category: E-marketing

SEO shouldn’t start with link building.

If it does, you’re doing it wrong. You wouldn’t bring people to a store that isn’t furnished, so why drive traffic to a website that isn’t optimized?

Before signing up for link building services, you need to ensure your website is working as best as it can, and our SEO audits and website analysis will do just that. These are things that you have direct control over, and sometimes, addressing these issues can cause an increase in your rankings and web traffic. Your website is the backbone of your business, and our SEO audits give it a solid foundation for you to build your other marketing efforts off of.

Whether you’ve just launched your website, got burned by your previous SEO company, or are thinking about redesigning and want to get started with some SEO services, you can benefit from a comprehensive SEO audit and website analysis.

What our SEO audits cover

There’s nothing standard about your website. We’ve made a name for ourselves in custom website design, and we live by those same beliefs for our SEO audits and website analysis services. While we use tools to supplement our research, you’re getting a 100 percent customized analysis of any potential issues that could be affecting your search engine rankings. We guarantee that at least two pairs of eyes will be looking at your website during your custom SEO audit, ensuring that nothing is left untouched. Our website SEO analysis could cover the following:

Site architecture
URL structure
Technical issues (404 errors, redirects, load time, broken links, malware, etc.)
Page content
Duplicate content problems
Robots.txt and sitemaps
On-page optimization (title and meta tags, image optimization, etc.)
Keyword research and analysis
Link building strategy (internal and external)
Source code review
Usability and user experience
Google Analytics and Webmaster tools
Blog optimization
Social media marketing

These are just some of the things that could be included in the final report. Every website is different and as such, so are your needs. Before we start any site analysis, we’ll meet with you and your team to identify your goals. From there, we’ll put together a custom proposal for you detailing exactly what we’ll look at you.

Once we’re finished, we’ll provide a detailed report and walk you through our findings. From there, you can give them to your web development to implement, or we have the resources in-house to fix any issues we uncover during the SEO audit and analysis with our on-page optimization services.

Category: E-marketing

iSoft land covers digital marketing, media and commerce, providing essential insights that help companies navigate the
fast-changing digital landscape.

Why? iSoft land gives companies something no one else does. And it stems from a simple core philosophy that pervades everything we do:

No single person, research company or analyst could possibly have all the right answers about where the digital world is going.

In a fast-changing world, the best answers always come from relying on Collective Wisdom. This philosophy is the basis for our coverage of the digital marketplace.

It’s more effective to rely on multiple perspectives, rather than singular opinion—especially considering the pace of change in digital marketing.

SO HOW DO WE DO IT?

First, we collect information from thousands of data sources. We also interview thousands of industry leaders. Then we carefully review all of it, deciding what research makes sense. And what doesn’t.

In other words, we read thousands of research reports. So you don’t have to.

But we don’t simply give you all of that data. We also compare it. For example, our forecasting team analyzes data from dozens of sources. And that’s how they create .

Next we put all the information we’ve collected, curated and compared into context. For example, an iSoft land report on social media represents our team’s analysis of all the available data on the subject.

We also make sure this information is easy to access. It’s why iSoft- land has an entire product development team focused on one idea: Convenience.

All information from iSoft land is available to users anytime, anywhere. It is incredibly easy to use.

Category: E-marketing

Facebook has come a long way from being a social network for college students. It’s now the top way for businesses like yours to reach and connect with your target demographic. With users demanding more interaction from businesses, just having an active Facebook page is no longer making the cut. Custom Facebook applications allow you to deeply integrate your brand and message into users social networking experience.

We provide custom Facebook application development that won’t interrupt a user’s experience on the site, so your branded app will seem native to Facebook. As an award-winning web design company with experienced Facebook app developers, we can provide the functionality your business demands mixed with the engagement and interactivity users crave in Facebook applications.

We can also provide custom Facebook page designs so you’re not losing your business doesn’t lose its brand identity on any social network. If you’re looking to make a bigger impact in social media marketing, we offer comprehensive social media marketing services that will integrate you into the conversation and build your brand recognition among your target audience.

Visit our portfolio for examples of our Facebook application development, Web marketing and social media marketing services. If you have any questions about our Facebook app development or any of our Web marketing services, contact us today.

Category: E-marketing

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